Pioneering British skincare brand Emma Hardie has launched a new multi-channel strategy in the Chinese market this Autumn, partnering with Regroup China. Emma Hardie’s new TMall Global flagship store and WeChat mini-program store went live in September, and are soon to be followed by flagship stores on JD.com and Douyin, all of which are sure to go down well with the brand’s passionate legion of followers in China.
The Regroup China team has also launched the brand across a range of Chinese social media channels, managing content on WeChat and Little Red Book, featuring influential beauty bloggers, adding to the buzz around products such as Emma Hardie’s multi-award-winning Moringa Balm, with personal reviews and beauty tips.
Regroup are also managing live-streaming events featuring established beauty KOL names during the run up to this year’s all-important Single’s Day shopping festival on 11 November.
With sales growing daily, we’re excited to see what the future holds for Emma Hardie in China!
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