Regroup have launched German watchmaker Eugen Wegner’s Chinese website and Wechat store as key initiatives to help the brand establish a foothold in the burgeoning luxury watch market in China.
Established in 1897, this brand has recently been revived by the great-great grandchildren of the founder, Mr Eugen Wegner. Their range of fully mechanical watches are inspired by traditional
timepieces from Eugen Wegner’s history, and are exclusively designed, developed and hand-crafted in their own workshops in Hamburg.
Building on our strong experience China’s increasingly sophisticated watch market, Regroup were commissioned to bring this project to life.
Scott Muir, MD of Regroup, said: “We are pleased to be a part of this historic brand’s story in China. The launch of these channels will help build brand awareness and sales in this incredibly exciting market.”
Jantje von Reeken, great-great granddaughter of the founder, and current director of marketing, said: “We’re thrilled with the new web-pages and Wechat store. Eugen Wegner is passionate about traditional watchmaking, but we appreciate the importance of quality digital marketing too”.
