The 618 Shopping Festival is coming soon (18th June), and it has become a significant date in China’s retail world.
What started as JD.com‘s anniversary sale has now become a national phenomenon, rivaling even Singles’ Day in terms of scale and impact.
💡 A few takeaways from last year’s 618:
📱 Livestreams are driving serious conversion
🤖 AI is personalizing shopping experiences in real time
🌱 Sustainable packaging and fast delivery are expected, not optional
📊 Data and agility are separating the good from the great
Whether you’re in e-commerce, marketing, logistics, or tech, 618 is a key date in the e-commerce calendar in China.
Ready for the second half of the retail year? Let’s go. Contact Regroup China at info@regroup-china.com to discuss how you can accelerate your plans for growth in China.