We are proud to announce that Regroup has been selected as the official digital partner for Best of British 2019; the largest exhibition of premium British brands and services in China.
This deluxe showcase features the finest in British consumables including food, drink, fashion, design and culture for an audience of trade, press, VIPs and high-end consumers from across China. Staged over four days in the stunning Shanghai Exhibition Centre, this spectacular multi-focused event is organised by Media 10 in partnership with the British Consulate General Shanghai, the Department for International Trade and the GREAT campaign.
Regroup will be supporting this exciting and ground-breaking event across all key China digital platforms including the management of a JD store and the management of the official Best of British 2019 WeChat store.
Scott Muir, founder of Regroup stated “This is an exciting opportunity for Regroup to be involved in the largest all-British trade event in China. Best of British is the perfect platform for British Brands and services to promote themselves to the World’s largest market. We look forward to being a part of the Best of British story”
For more information on Best of British, please visit – https://www.thebestofbritishshow.com/
We are proud to announce the launch of the new Regroup-designed China web site for Brennenstuhl. Brennenstuhl provides high quality cable reels, extension cables, socket strips and LED lighting.
The new web site is part of a multi-channel launch campaign in China which includes 1688, and WeChat.
The new web site can be seen here – http://www.brennenstuhl.cn.com
We are pleased to announce the launch of Bremont’s first dedicated Chinese web site at http://bremont.net.cn. Bremont is an award-winning British Company producing beautifully engineered chronometers at their HQ in Henley, UK. Regroup are overseeing Chinese social Media on WeChat and Weibo, as well as exploring other e-commerce opportunities for China, the World’s largest market.
London-based Digital Marketing Agency Regroup Media has been acquired by the German based China-Trading specialist C. Melchers GmbH & Co. KG (Melchers).
Regroup Media, (https://www.regroup-media.co.uk, https://www.regroup-china.com/) founded in 2011, provides digital marketing services for businesses both in the consumer and business sectors looking to expand their markets online.
Regroup has a unique offering; providing digital solutions both for Western markets, via channels such as Google, Facebook, Twitter and LinkedIn, as well as having a dedicated division for brands wishing to enter the China market, via channels such as WeChat, Weibo, Baidu, JD and Tmall.
Regroup has become a leading force for Western-brands looking to reach China, the World’s biggest online market, servicing a wide and rapidly growing client-base in the luxury retail, high street retail, education, property and B2B space.
The services provided by Regroup include WeChat and Weibo management, being one of the first UK agencies to develop WeChat mini-programs; the applications within WeChat’s eco-system that enables brands to develop e-commerce, gaming, and geo-location driven services. Regroup has developed mini programs for clients such as The British House and Bremont.
Regroup also provides a consultancy service for China, and a development capability for brands wishing to establish a web presence there.
Melchers is a German headquartered company with more than 50 subsidiaries in Germany and overseas with a strong focus on Asia. Having been involved in China for over 150 years, this is now their key market with more than 450 people employed there.
Melchers provide a full support service for businesses wishing to expand their markets in Asia and specifically China, including sales and marketing, back-office, retail and sourcing as well as for consulting in market expansion and cross border M&A transactions.
The acquisition is perfectly timed as interest in the West continues to grow to reach this ever-expanding marketplace. China has one fifth of the World’s web users, and accounts for 40% of online transactions, yet with only half the population online, there is clearly a significant growth potential going forward.
More and more Western brands are establishing themselves in China.
Scott Muir, MD and Founder of Regroup stated “The partnership with Melchers makes perfect sense for Regroup. We are focusing on our China operation, to help more Western brands develop a strategy to reach this ever-growing market. We already have offices in Shanghai and Guangzhou, Melchers have been operating in China for over 150 years and have an unrivalled infrastructure and network there, which will ultimately help us grow further in China”
Dirk Saenger, Managing Partner of Melchers started “that Melchers has the infrastructure and legal set up in China to offer market expansion services to its partners, including the physical handling of goods being for buying or selling in the China market. With the digital marketing know-how Regroup will add to the services offered, Melchers will extend its reach and services on offer for its partners even further “.
Press contacts
For further information please contact Scott Muir, MD, Regroup Media at:
scott.muir@regroup-media.co.uk
About Regroup Media
Formed by experienced marketeers and technicians, Regroup is a London-Based digital marketing agency committed to helping clients define and action strategy for growth in the digital domain.
Regroup provides digital marketing services for Western markets, via channels such as Google, Facebook, Instagram, Twitter and LinkedIn.
Regroup also provides a dedicated service for Western-brands wishing to enter the China marketplace via WeChat, Weibo, Tmall, JD, and Baidu.
www.regroup-media.co.uk
www.regroup-china.com
About C. Melchers GmbH & Co. KG
C. Melchers GmbH & Co. KG is a global company with a wide range of services and with trading know-how in diverse areas of business.
Their network of more than 50 subsidiaries in Germany and abroad makes Melchers a powerful, dependable partner.
Their experienced experts are there to support clients at local level, ensuring the successful implementation of their specific requirements.
https://www.melchers.de/de/home
Learn how to engage with the biggest ecommerce marketplace. This half day workshop will focus on the steps your business needs to take to sell products direct to Chinese consumers.
Who should attend:
This workshop has been put together to show companies how they can engage with cross-border ecommerce to get their consumer goods directly from the UK into the hands of Chinese customers. The session will include valuable information about the biggest ecommerce market in the world and key sites and online platforms available and how social and digital media play an important part in ecommerce.
The workshop will cover:
The steps a business will need to undertake to sell products direct to Chinese consumers. A series of presentations will be delivered by the China-Britain Business Council (CBBC), Avenue51, ReGroup Media, East Midlands Chamber, Digital Growth Programme and Department Of International Trade (DIT).
This workshop will explore how companies can engage with cross-border e-commerce to get their consumer goods directly from the UK into the hands of Chinese customers. It will include an introduction to the biggest e-commerce market in the world and explain how the key platforms work and also how digital marketing can drive sales.
Workshop Outcome:
This workshop will explain in detail the steps a business needs to take to sell products direct to Chinese consumers. Participants will leave with a good understanding of what is required to take their interest forward in this marketplace.
Workshop Schedule:
| 9.15am | Registration |
| 9.30am | Opening Remarks
Laura Howard, Head of International Trade, East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) |
| 9.40am | Selling on a Budget David Gregory, China Business Adviser, China-Britain Business Council |
| 9.50am | Overview of the China ecommerce Economy Purchasing behaviour Jack Porteous, Assistant Director of Retail and the Creative Industries for CBBC |
| 10.20am | Break |
| 10.40am | Selling to China via an ecommerce Platform Byron Constable, CMO, Avenue51 |
| 11.20am | Social and Digital Media Scott Muir, MD, ReGroup Media |
| midday | Financial Support & Knowledge available from the Digital Growth Programme Jon Egley, Digital Growth Programme Manager |
| 12.15pm | Developing Business Overseas Support Clare Booth, Department for International Trade |
| 12.30pm | Closing Remarks Laura Howard, Head of International Trade, East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) |
| 12.35pm | Buffet lunch & Networking |
Event Eligibility:
In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.
Please Note:
Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire and Nottinghamshire.
We can only accommodate two delegates per organisation on this workshop.
This event is being hosted in partnership with:
Launched in January 2017, WeChat mini-programmes, or sub-apps within WeChat official accounts, have widened possibilities for marketers by adding additional functionality like e-commerce, coupons, loyalty schemes, and task management. According to Jing Daily, by the end of January 2018, a total of 580,000 mini-programs boasting a cumulative 170 million daily active users could be found on the app. Indeed some leading Chinese e-commerce companies like Pinduoduo have more users on their WeChat mini-programme than on their own native app.
But how can UK consumer-facing brands across gaming, leverage this rapidly developing and highly customisable platform?
This event, co-organised by ReGroup Media and the China-Britain Business Council (CBBC), hopes to explain the key functionality available, how it can be used, outline the costs and requirements, and provide some case studies of where it has worked well.
Formed by experienced marketers and technicians, Regroup China is a specialist digital marketing agency committed to helping Western Brands define and action strategy for China – the World’s biggest online market.
Agenda:
- 1400 Introduction – Jack Porteous, Retail and E-Commerce Sector Lead, China-Britain Business Council
- 1430 WeChat Mini-Programmes: how and why you should be using them – Scott Muir, CEO, Regroup Media
- 1530 Questions
- 1600 Close
Click here to know more and register: http://www.cbbc.org/events/2019/january/boosting-engagement-and-sales-through-wechat-mini/
We are happy to announce that Regroup has been selected to oversee Social Media and Search Marketing activity for P2i. P2i provides nano-coating technology for smart phones, to make devices splash-proof. (https://www.p2i.com/). Regroup will be providing UK, China and India coverage spanning Facebook, Gooogle, Twitter, WeChat and Weibo.
We are pleased to announce the launch of http://www.inteliheat.cn/, the new China web site for LMK Thermosafe, a the world leader in design and manufacture of Induction Drum Heaters and Flexible Heating Jackets. The Site was designed and built by Regroup China
Regroup has been selected to manage WeChat and Weibo Social channels for London fashion-brand Guinea London. Guinea London makes equestrian-inspired coats, jackets and accessories. We are excited to be part of their next stage, promoting their premium range into the largest market in the world. For more information on Guinea London, please visit – https://guinealondon.com/
We are happy to announce the launch of Usborne Publishing’s first website for the China market at https://www.usborne.cn.com/. Regroup China designed and built the web presence, in tandem with managing key Social Media channels in China.