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As anyone who has visited China recently will know, WeChat is enormous, with over 1- billion users, it is the largest App in the Country.
WeChat is best described as an ‘eco-system’ rather than as traditional social media or a ‘WhatsApp of China’, as the BBC recently described it. Describing WeChat as an eco-system captures the fact that it is all things in daily life in China.
It is Tencent’s (WeChat’s owners) vision for Chinese nationals to use WeChat throughout their day; using it for calls, messaging, playing games, paying bills, buying products, hiring taxis and posting their social media.
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