Learn how to engage with the biggest ecommerce marketplace. This half day workshop will focus on the steps your business needs to take to sell products direct to Chinese consumers.
Who should attend:
This workshop has been put together to show companies how they can engage with cross-border ecommerce to get their consumer goods directly from the UK into the hands of Chinese customers. The session will include valuable information about the biggest ecommerce market in the world and key sites and online platforms available and how social and digital media play an important part in ecommerce.
The workshop will cover:
The steps a business will need to undertake to sell products direct to Chinese consumers. A series of presentations will be delivered by the China-Britain Business Council (CBBC), Avenue51, ReGroup Media, East Midlands Chamber, Digital Growth Programme and Department Of International Trade (DIT).
This workshop will explore how companies can engage with cross-border e-commerce to get their consumer goods directly from the UK into the hands of Chinese customers. It will include an introduction to the biggest e-commerce market in the world and explain how the key platforms work and also how digital marketing can drive sales.
Workshop Outcome:
This workshop will explain in detail the steps a business needs to take to sell products direct to Chinese consumers. Participants will leave with a good understanding of what is required to take their interest forward in this marketplace.
Workshop Schedule:
| 9.15am | Registration |
| 9.30am | Opening Remarks
Laura Howard, Head of International Trade, East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) |
| 9.40am | Selling on a Budget David Gregory, China Business Adviser, China-Britain Business Council |
| 9.50am | Overview of the China ecommerce Economy Purchasing behaviour Jack Porteous, Assistant Director of Retail and the Creative Industries for CBBC |
| 10.20am | Break |
| 10.40am | Selling to China via an ecommerce Platform Byron Constable, CMO, Avenue51 |
| 11.20am | Social and Digital Media Scott Muir, MD, ReGroup Media |
| midday | Financial Support & Knowledge available from the Digital Growth Programme Jon Egley, Digital Growth Programme Manager |
| 12.15pm | Developing Business Overseas Support Clare Booth, Department for International Trade |
| 12.30pm | Closing Remarks Laura Howard, Head of International Trade, East Midlands Chamber (Derbyshire, Nottinghamshire, Leicestershire) |
| 12.35pm | Buffet lunch & Networking |
Event Eligibility:
In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Digital Growth Programme. The process of registration is quick and easy and you only need to go through this process once. If you have not registered yet, you can do so via the following link; http://www.ebusinessclub.biz/register.
Please Note:
Delegates from organisations registered to the D2N2 Digital Growth Programme are only able to book a place on events located within Derbyshire and Nottinghamshire.
We can only accommodate two delegates per organisation on this workshop.
This event is being hosted in partnership with:
Launched in January 2017, WeChat mini-programmes, or sub-apps within WeChat official accounts, have widened possibilities for marketers by adding additional functionality like e-commerce, coupons, loyalty schemes, and task management. According to Jing Daily, by the end of January 2018, a total of 580,000 mini-programs boasting a cumulative 170 million daily active users could be found on the app. Indeed some leading Chinese e-commerce companies like Pinduoduo have more users on their WeChat mini-programme than on their own native app.
But how can UK consumer-facing brands across gaming, leverage this rapidly developing and highly customisable platform?
This event, co-organised by ReGroup Media and the China-Britain Business Council (CBBC), hopes to explain the key functionality available, how it can be used, outline the costs and requirements, and provide some case studies of where it has worked well.
Formed by experienced marketers and technicians, Regroup China is a specialist digital marketing agency committed to helping Western Brands define and action strategy for China – the World’s biggest online market.
Agenda:
- 1400 Introduction – Jack Porteous, Retail and E-Commerce Sector Lead, China-Britain Business Council
- 1430 WeChat Mini-Programmes: how and why you should be using them – Scott Muir, CEO, Regroup Media
- 1530 Questions
- 1600 Close
Click here to know more and register: http://www.cbbc.org/events/2019/january/boosting-engagement-and-sales-through-wechat-mini/
We are happy to announce that Regroup has been selected to oversee Social Media and Search Marketing activity for P2i. P2i provides nano-coating technology for smart phones, to make devices splash-proof. (https://www.p2i.com/). Regroup will be providing UK, China and India coverage spanning Facebook, Gooogle, Twitter, WeChat and Weibo.
We are pleased to announce the launch of http://www.inteliheat.cn/, the new China web site for LMK Thermosafe, a the world leader in design and manufacture of Induction Drum Heaters and Flexible Heating Jackets. The Site was designed and built by Regroup China
Regroup has been selected to manage WeChat and Weibo Social channels for London fashion-brand Guinea London. Guinea London makes equestrian-inspired coats, jackets and accessories. We are excited to be part of their next stage, promoting their premium range into the largest market in the world. For more information on Guinea London, please visit – https://guinealondon.com/
We are happy to announce the launch of Usborne Publishing’s first website for the China market at https://www.usborne.cn.com/. Regroup China designed and built the web presence, in tandem with managing key Social Media channels in China.
The British House and Regroup Media launch TBH Digital, providing digital marketing services for UK retailers to reach China – the World’s largest online market
The British House – http://www.thebritishhouse.com.cn is a unique multi-brand retail store located near Tian’an Men Square in Beijing, selling premium British products to the growing Chinese domestic market.
Chinese shoppers can choose items and buy them online using tablets in store.The goods are then shipped direct to the customer from the UK. There are currently over a hundred premium UK brands available for sale.
The British House has teamed up with Regroup Media – https://www.regroup-media.co.uk/, a London-based digital marketing agency that specialises in digital marketing for China, to form a new agency – TBH Digital.
TBH Digital will provide UK retail brands with a full-service digital marketing offering for China encompassing:
- Strategy and implementationfor Chinese social media channels WeChat & Wei Bo
- SEO for the Chinese search engine Baidu
- Local web site design for the Chinese market
- Consultancy services to help engage with the Chinese market
The offering will enable UK brands to build their digital footprint in China, raising awareness, which in turn will help drive sales.
There are around 800 million users online in China, and this figure is growing continually, ther are also over 500 million online shoppers. The market already accounts for 1/5 of the worlds online sales.
Yimei McCabe, the Founder of The British House stated:
“Retailtainment as in Retail with entertainment and Phygital as in Physical stores with digital services are the future. It is predicted that Retailtainment and Phygital trend would in future turn traditional stores more into showrooms where experience and entertainment are used to connect with the customers who would then conduct sales online either inside the store or back at home. We are delighted to launch TBH Digital to serve both British brands and Chinese consumers better!”
Scott Muir, the MD of Regroup Media commented
“This partnership is a natural fit between the offline and online worlds in China. We firmly believe that the China market will continue to grow for UK brandsespecially for the premium brands available in The British House. As such this is a very exciting partnership, with sizable growth potential”
For further enquiries contact:
- Jamie Powell at jamiepowell@thebritishhouse.com.cn
- Scott Muir at scott@tbh-digital.co.uk
Regroup has been selected to partner with SMX as an official blog partner in the run up to the May event. SMX is the World’s biggest search marketing conference. The London event is to be held on the 22 & 23 May, 2018. Get tickets here – http://marketinglandevents.com/smx/london/. It’s sure to be an exciting event, with some big name speakers.
The SEO agenda is looking like the following:-
- Creating Blockbuster Content
- Keywords Are Dead — Long Live Concepts, Entities & Audiences!
- The Most Common SEO Mistakes, And How to Fix Them
- Meet The Search Engines
- SEO Success Without Link Building
- Penguin Prevention: Link Acquisition & Audit Techniques You Need To Know
We hope to see you there.
Talking about Sino-UK trade opportunities, in the light of Theresa May’s recent trade visit to China.
An estimated £9 Billion of trade deals have been concluded this week for UK firms, with the UK’s biggest ever international trade delegation accompanying Theresa May on her visit.
View the clip here –
http://tv.cntv.cn/video/VSET100258670037/b5dc86a98cd74af1a1885d6b8c0627dd
The British Prime Minister Theresa May today kicks off her first official visit to China since taking office in 2016. The three-day visit is also the first by a British prime minister to China since Chinese President Xi Jinping’s tour to Britain in October 2015 when both sides agreed to embrace a “Golden Era” for bilateral relations. How do British and Chinese people think of the significance of her visit? There’s our correspondent Chloe.
In the British House in Beijing, a reception has been held to celebrate the visit of The British Prime Minister Theresa May. People from sectors such as business、education、culture、media of both countries gather to share their opinions of the golden era of Sino-British relations and the future cooperation.
Adam Williams, Deputy Chairman, China of International Hospitals Group(Shanghai)Ltd says a strong bond of trade and business between the two countries have been going on for more than 200 years. The British Prime Minister Theresa May’s visit definitely has great significance of further strengthening the cooperation.
Reference:
英慈企业管理咨询（上海）有限公司中国区副主席Adam Williams接受本台记者采访
Britain is China’s second largest trading partner within the European Union (EU) and China is Britain’s second largest non-EU trading partner. How to help British brands better enter the China, the biggest market in the world and improve their sales and services according to Chinese customers’ needs? Scott Muir, marketing director of regroup explains this is what Regroup Digital Media is doing, which develops market strategies, tactics and solutions especially through digital channels to facilitate those brands in knowing Chinese market.
Regroup Digital Media市场总监
Scott Muir接受本台记者采访
In a major outcome reached at the recent China-UK Economic and Financial Dialogue, the two are proposing a bilateral investment fund with the first round of 1.3 billion dollars to create jobs, promote trade and support the China-proposed Belt and Road Initiative. The two countries also plan to step up practical cooperation in such fields as nuclear technology, high-speed train, energy, aerospace and artificial intelligence, among others.
中英关系“黄金时代”
Demi Ping, Director of Retail and E-commerce of the China-Britain Business Council says that they serve as a bridge for enterprises from both countries to seek those business opportunities through various ways like forums, and breakfast meetings.
The reception in the British House has been celebrated in a joyful atmosphere where the world-renowned Scottish bagpipes have been performed to mark the special occasion. British Prime Minister Theresa May this morning visited Wuhan, central China’s Hubei Province and now she is in Beijing and then visit Shanghai on Feb. 2 to wrap up her official visit to China.
英国首相特雷莎访华行程图，图片来源：澎湃国际