Regroup have launched German watchmaker Eugen Wegner’s Chinese website and Wechat store as key initiatives to help the brand establish a foothold in the burgeoning luxury watch market in China.

Established in 1897, this brand has recently been revived by the great-great grandchildren of the founder, Mr Eugen Wegner. Their range of fully mechanical watches are inspired by traditional
timepieces from Eugen Wegner’s history, and are exclusively designed, developed and hand-crafted in their own workshops in Hamburg.

Building on our strong experience China’s increasingly sophisticated watch market, Regroup were commissioned to bring this project to life.

Scott Muir, MD of Regroup, said: “We are pleased to be a part of this historic brand’s story in China. The launch of these channels will help build brand awareness and sales in this incredibly exciting market.”

Jantje von Reeken, great-great granddaughter of the founder, and current director of marketing, said: “We’re thrilled with the new web-pages and Wechat store. Eugen Wegner is passionate about traditional watchmaking, but we appreciate the importance of quality digital marketing too”.

We are proud to announce the launch of the new Chinese website for Manchester Metropolitan University: https://mmuchina.com.cn/.

Manchester Metropolitan University is one of the largest universities in the UK, with a community of over 34,000 students, including international students from around 130 countries. With a history dating back to 1824, it balances a rich and proud heritage with a modern and ambitious approach. It boasts a triple accredited business school, as well as several world-renowned alumni including Dame Judy Dench and Sarah Burton OBE, Creative Director of Fashion at Alexander McQueen.

Regroup have been engaged to build and support the new Chinese website that launched this month. The website will become a bridge for the University to share information with Chinese partners and students about popular courses, entry requirements, rankings, scholarships, pre-sessional English courses, halls and latest news stories. The website will help partners and students develop a deeper understanding about the University and prepare for applications.

Scott Muir, MD of Regroup, said: “We responded to our client’s brief by creating highly engaging, responsive pages which showcase the testimonials of current students and alumni, using strong, attractive images, and presenting the many benefits of not only Manchester Met, but the city of Manchester as a whole, as a great study and living experience for international students.”

“We are delighted with the launch of our new university website for China. This will strengthen the communication between our Chinese partners, students and parents by having a dedicated space to share information about the University.”
– Kay Morgan, Head of International Recruitment and Marketing at Manchester Metropolitan University

#manmetuni_int #manmetuni #mcrmetuni #manchestermet #manchester #regroupchina #rethinkchina

We are pleased to announce the launch of the official China web presence for Exeter Academy (http://exeteracademy.cn), designed and built by Regroup China.
Established in 1978, Exeter Academy is a quality provider of English language courses, hosting adult students from a wide range of nationalities, who benefit from living with local homestay families as an important part of their experience. From 2005-2020 the Academy has received a very impressive 96% positive rating from their students.

Richard May, owner of Exeter Academy says, “Regroup China have created a magnificent site for one of our key markets. The new Chinese site is completely in keeping with the English version and highly responsive in China. With Regroup China’s savvy advise and attention to detail we are expecting significant new revenue from China.  Exciting times!”

Regroup’s managing director Scott Muir says, “We’re thrilled to have launched this dynamic, fast new Chinese website for Exeter Academy, adding to our growing list of clients who are engaging with China’s growing demand for tailored international education services”.

We’re pleased to announce that Matthew Grandage (@MatthewGrandage) has joined the Regroup China team as Head of Account Management, helping to service our expanding Consumer and Business client base.

Matthew has a wealth of experience supporting western businesses, both B2B (industrial and consumer) and B2C, enabling them to succeed in China, the largest online market in the world.

Having lived and worked in China for 15 years, and a proficient Mandarin speaker, we’re very excited to welcome Matthew to this new full-time role, joining at a time when more and more European businesses look to reach the China market.

Matthew also continues as Senior Associate with export specialists @Chamber International, one of Regroup’s strategic partners.

WeChat has now been part of the social fabric of China for 10 years and continues to advance its shopping ambitions with close to $250 Billion worth of transactions being generated via its mini programs annually.

We believe WeChat mini programs are hugely compelling for UK brands looking to ‘prove the concept’ in China. They can be a highly cost-effective means to establishing a direct sales channel in China, whilst also building up brand awareness via the content marketing and advertising platforms within the WeChat eco-system.

Regroup has been working closely with WeChat for many years, in developing some of the most ambitious multi-brand and single-brand stores on WeChat, selling everything from luxury watches, jewellery, fashion, food, and drink.

Download our free WeChat Mini Program e-book to find out how to sell on WeChat, take payments, and advertise. We can help you every step of the way. Please do feel free to contact us to talk further about reaching the World’s largest online market.

#rethinkchina #wechatminiprograms

WeChat’s Mini Programs can facilitate e-commerce functionality on WeChat and is amongst the most popular in China for social commerce. In 2020, the platform facilitated transactions worth an estimated 1.6 trillion yuan ($250 billion). That was double its 2019 transaction value.

WeChat hosts over 2 million Mini Programs, compared to Apple App Store’s 1.96 million and Google Play Store’s 2.87 million. This platform is growing year on year and has rapidly established itself as a highly effective low-cost route to reaching the China market.

Regroup China has been building WeChat mini programs for many European luxury and high street retailers as well as food and drink brands and developing booking capabilities for the student property market.

China accounted for around 50% of global online retail sales in 2020! As China’s online population is set to increase, this figure will only go up and selling to WeChat’s rapidly-growing audience will become ever more important.

Join Regroup in a Webinar on Friday 19th March, at 11am BST on how to set up and use a WeChat mini program to establish a direct sales route to the world’s largest online market. Click here for further details

We are pleased to announce the launch of Anglepoise’s digital presence in China.

Anglepoise has been making lamps for over 90 years, from the creation of the original 1227™ lamp, to the development of extended collections by famed designers such as Sir Kenneth Grange, Paul Smith and Margaret Howell.

Today Anglepoise lamps can be found in homes, offices, restaurants, bars and hotels in over 50 countries worldwide.

As part of ambitious plans in China, Regroup have overseen the design and build of a dedicated Anglepoise China web site (https://anglepoise.cn), the set up and maintenance of an official WeChat account, and the build of a WeChat store, allowing customers in mainland China to buy direct via WeChat.

“For an UK based SME like Anglepoise, export to China represents a huge growth opportunity – but a potentially bewildering array of hurdles to overcome. We’ve therefore been immensely fortunate to work with ReGroup, in helping establish our online presence and social media platforms in China. Their market expertise, insights and professionalism have made this a very rewarding project and given us an invaluable partner going forward.”

Scott Muir, MD of Regroup China stated “We are delighted to be working with such an iconic and respected brand as Anglepoise, and we very much look forward to building awareness and sales online in China going forward”

It is great to see the first shipment for the Great British Food Program WeChat store is on its way to the port of Shanghai. We hope the first of many! This unique and exciting initiative backed by the Department for International Trade and Business West, in conjunction with Regroup China and Elanders is a first of its kind, and provides a real opportunity for UK food and drink brands in the UK to reach China, the World’s largest market.

WeChat has over 1 billion users. Regroup China helps businesses reach China via WeChat, Baidu, Weibo, Tmall and JD. Call us to discuss how to get your brand selling in China.

#rethinkchina #regroupchina #businesswest #elanders #departmentforinternationaltrade

Steelworks is state of the art student accommodation in central Sheffield. Regroup China was selected to design and build their new Chinese/ English web site alongside a raft of promotional activities across WeChat, Weibo, Facebook and Instagram. click here to vist the new web site – https://steelworks-students.com/zh-hans/