WeChat’s app-store like mini programs (an app within an app) has topped the 450 million daily active users according to the WeChat Open Class Pro 2022 event earlier this year.
Mini-program usage is up 32% year on year, with an 80% increase in users paying via mini programs. There are now over 1 million mini programs available on WeChat, reflecting a boom in usage, on what is China’s #1 digital ecosystem.
Why is it important?
WeChat is part of the fabric of Chinese society, and mini programs provide an opportunity for brands to generate greater engagement with their audience and to monetise their Wechat traffic. Setting up a mini program shop on WeChat linked to WeChat pay is relatively straight forward and cost-effective, and perfect as a vehicle to test the market.
Mini programs allow users to access a wide range of services without ever leaving the main app. The system offers merchants a chance to access a huge user-base by building lightweight apps within WeChat instead of having to develop a separate app and convince users to go there.
Regroup China continues to be at the forefront of mini program development, having launch multi-brand stores and single brand stores for many leading UK retail brands.
Download our free mini program e-book here – https://www.regroup-china.com/wechat-e-book/
To discuss how to reach the largest online market in the world, please contact scott.muir@regroup-china.com
Building on our long-established association in the luxury watch / watch accessory market in China, we are very happy to announce the launch of BUBEN&ZORWEG’s dedicated China web site; https://www.bubenzorweg.cn/.
The web site launch is the latest in a number of in-market activities being managed by Regroup China for BUBEN&ZORWEG, including the management of their WeChat content & advertising, and marketplace channels; Tmall and JD.
BUBEN&ZORWEG is world renowned for the highest quality in watch safe design and watch maintenance technology. Numerous pioneering achievements in watch winder technology, safe design and the newly created category of Multifunctional Masterpieces (Objects of Time®) set standards worldwide.
It is a pleasure to be part of the story, as the brand continues its growth in mainland China.
Contact us at info@regroup-china.com to reach the world’s largest online market.
#digitalmarketingchina #wechatmarketing
#RegroupChina
#RethinkChina
Merry Christmas and Happy New Year to Everyone.
While in Europe we spent early November complaining about the weather, consumers in China were ramping up for the biggest sales event in the world: Singles Day (or Double 11). Double 11 has continued to gain momentum in recent years to become a spectacular event that reaches far beyond mainland China with incorporated TV shows, appearances of big celebrities like Taylor Swift and Katy Perry, and most importantly showing record-breaking sales.
The two biggest marketplaces in China, Alibaba and JD.com accounted for $139 billion in sales during Double 11 this year making it the biggest ever, this being 20% up on last year, where the two marketplaces generated a whopping $115 billion sales revenue. All indicators suggest this rise will continue going forward. This combined with the news this week that China is now the wealthiest nation in the world, makes this market unavoidable for brands looking to grow their business internationally.
Regroup China provides dedicated services for brands and businesses in Europe wishing to tap into the world’s largest online market – China. With teams based in the UK, Germany and in China, we are well-placed to hand-hold you throughout the process, to help establish your foothold in this unique and ever-exciting market.
Contact us on info@regroup-china.com to discuss your plans for the China market.
#RegroupChina #RethinkChina #Singlesday
We are excited to announce the launch of the new Chinese website and WeChat presence for Aisa Automation Industrielle (https://cn.aisa.com/), a leading provider of production-line technologies and machinery for the packaging industry, internationally.
Based in Vouvry, Switzerland, and with a network that spans the globe, Aisa specialises in machines and technologies for the production of tube packaging for some of the world’s most famous brands – the tubes we use every day for toothpaste, cosmetics, shampoos, food and more. Aisa are at the leading edge of change – their breakthroughs are making packaging more recyclable, with an ever-smaller carbon footprint.
Though Aisa have long-standing customers in China already, they recognised the need for a dedicated Chinese website, optimised for that market, and commissioned Regroup to do the job.
Scott Muir, MD of Regroup, said: “We’ve responded by creating a highly engaging, responsive website which is both true to Aisa’s global brand, and tailored for the needs of their market in China. At the same time, we’re helping Aisa grow their professional network through WeChat. It’s a real pleasure working with this respected engineering company.”
Joachim Sander, Aisa’s Sales & Marketing director said, “China is already an extremely important market for Aisa, with increasingly sophisticated requirements. Our new Chinese webpages and WeChat account are now enabling our customers to get even faster access to news and information about our advanced tube-production machinery and technologies, and we’re very excited about this.”
Check out Aisa’s new Chinese Webpages at https://cn.aisa.com/
If you are interested in establishing a Chinese web site or WeChat please contact us at
#RethinkChina #RegroupChina
Follow Aisa on WeChat
Regroup have launched German watchmaker Eugen Wegner’s Chinese website and Wechat store as key initiatives to help the brand establish a foothold in the burgeoning luxury watch market in China.
Established in 1897, this brand has recently been revived by the great-great grandchildren of the founder, Mr Eugen Wegner. Their range of fully mechanical watches are inspired by traditional
timepieces from Eugen Wegner’s history, and are exclusively designed, developed and hand-crafted in their own workshops in Hamburg.
Building on our strong experience China’s increasingly sophisticated watch market, Regroup were commissioned to bring this project to life.
Scott Muir, MD of Regroup, said: “We are pleased to be a part of this historic brand’s story in China. The launch of these channels will help build brand awareness and sales in this incredibly exciting market.”
Jantje von Reeken, great-great granddaughter of the founder, and current director of marketing, said: “We’re thrilled with the new web-pages and Wechat store. Eugen Wegner is passionate about traditional watchmaking, but we appreciate the importance of quality digital marketing too”.
We are proud to announce the launch of the new Chinese website for Manchester Metropolitan University: https://mmuchina.com.cn/.
Manchester Metropolitan University is one of the largest universities in the UK, with a community of over 34,000 students, including international students from around 130 countries. With a history dating back to 1824, it balances a rich and proud heritage with a modern and ambitious approach. It boasts a triple accredited business school, as well as several world-renowned alumni including Dame Judy Dench and Sarah Burton OBE, Creative Director of Fashion at Alexander McQueen.
Regroup have been engaged to build and support the new Chinese website that launched this month. The website will become a bridge for the University to share information with Chinese partners and students about popular courses, entry requirements, rankings, scholarships, pre-sessional English courses, halls and latest news stories. The website will help partners and students develop a deeper understanding about the University and prepare for applications.
Scott Muir, MD of Regroup, said: “We responded to our client’s brief by creating highly engaging, responsive pages which showcase the testimonials of current students and alumni, using strong, attractive images, and presenting the many benefits of not only Manchester Met, but the city of Manchester as a whole, as a great study and living experience for international students.”
“We are delighted with the launch of our new university website for China. This will strengthen the communication between our Chinese partners, students and parents by having a dedicated space to share information about the University.”
– Kay Morgan, Head of International Recruitment and Marketing at Manchester Metropolitan University
#manmetuni_int #manmetuni #mcrmetuni #manchestermet #manchester #regroupchina #rethinkchina
We are pleased to announce the launch of the official China web presence for Exeter Academy (http://exeteracademy.cn), designed and built by Regroup China.
Established in 1978, Exeter Academy is a quality provider of English language courses, hosting adult students from a wide range of nationalities, who benefit from living with local homestay families as an important part of their experience. From 2005-2020 the Academy has received a very impressive 96% positive rating from their students.
Richard May, owner of Exeter Academy says, “Regroup China have created a magnificent site for one of our key markets. The new Chinese site is completely in keeping with the English version and highly responsive in China. With Regroup China’s savvy advise and attention to detail we are expecting significant new revenue from China. Exciting times!”
Regroup’s managing director Scott Muir says, “We’re thrilled to have launched this dynamic, fast new Chinese website for Exeter Academy, adding to our growing list of clients who are engaging with China’s growing demand for tailored international education services”.
